No, Not All Witches Are White Women with Crystals: A Brown Bruja Speaks
Let’s get this straight—witchcraft didn’t start at Whole Foods, and your ancestors didn’t fight colonizers for your “spiritual path” to be sold back to you with a chakra chart and a $70 rose quartz dildo.
I’m a brown bruja.
I carry ancestors in my blood, spirits in my bones, and fire in my mouth.
And I’m tired of pretending the spiritual world isn’t whitewashed.
✨ The Glamor of Whiteness in Witchcraft
WitchTok, Instagram witches, and the modern “spiritual girlie” aesthetic have all been dipped in a thin layer of palo santo smoke and privilege. You’ve seen it:
Light-skinned girls in linen whispering affirmations on beaches they don’t belong to.
Crystal shops that don’t know what land they’re on.
People saying “bruja” like it’s a cute vibe and not a word that got our abuelas nearly burned alive.
They glamorize the magic and erase the pain.
They mimic the rituals but ignore the roots.
And in the process, they turn witchcraft into just another accessory—when for us, it was always a weapon, a prayer, a lifeline.
🩸 Bloodline Over Aesthetic
For us—the brown, Black, Indigenous, diasporic folk—witchcraft wasn’t a phase. It was how we survived genocide, colonization, and erasure.
We didn’t “discover” our spirituality.
We remembered it.
Because it called to us in the dreamspace.
Because our ancestors never shut up.
Because even after they stole our languages, we still knew how to light a candle, pour the water, and whisper to the dark.
We don’t gatekeep magic because we’re petty.
We gatekeep because we’ve watched it get gutted, bleached, and sold in “starter kits” by people who’ve never once stood at an ancestor altar with tears in their eyes asking for survival.
🕯️ Spirituality Isn’t a Trend—It’s a Responsibility
Don’t mistake performance for power.
It’s easy to throw crystals in a bowl and call it abundance.
It’s harder to ask your ancestors what they want and realize they don’t fuck with half the things you’ve been taught.
Being a bruja isn’t just moon water and mirror selfies. It’s tending to your bloodline, cleaning the grief off your altar, and answering the call when Spirit says, “We’re not done yet.”
📢 We Are Not the Spice in Your Spell
We don’t exist to give your practice “flavor.”
We are not the guest stars in your witchy sitcom.
We are the original magic-makers. And we’re still here.
So no, not all witches are white women with crystals.
Some of us are brown.
Tattooed.
Grieving.
Laughing.
Cursing.
Healing.
Praying to deities with names you can’t pronounce.
And we’re not asking for space.
We’re taking it.
✊🏽 Ready to Reclaim?
If you’re done playing nice with colonial spirituality, check out our digital spell kits, ancestor altar guides, and protection services rooted in real history, real blood, and real power.
This ain’t Etsy-core spirituality.
This is decolonial witchcraft—and it doesn’t come with a refund.